University

06/07/2010

The five stages of coping with sustainability

We all know we should eat right and exercise, but most of us don’t – and it’s not because we don’t understand the science.

The same dynamic works with sustainability initiatives at even the most progressive companies, according to Dennis Jaffe: going green can be more challenging emotionally than it is intellectually. Companies that don’t take this into account are often headed for trouble.

Read more in his recent Triple Pundit article.

Posted at 10:08 AM in

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