Does the name David Eisenberg sound familiar? David Eisenberg’s landmark 1993 study, published in The New England Journal of Medicine in 1993, put complementary and alternative medicine on the radar screen for most health professionals. Eisenberg of Beth Israel Deaconess Medical Center/Harvard Medical School and colleagues conducted a national telephone survey of 1539 homes, and surveyed the use of alternative therapies and alternative practitioners. The Eisenberg et al. (1993) study showed that 34 % of respondents used at least one unconventional therapy in 1990, and one third of these persons saw a provider of unconventional therapy. They saw the providers for an average of 19 visits, and paid an average of $27.60 per visit. A majority used unconventional therapy for chronic conditions, and the most frequent disorders involved were back problems (36 percent), anxiety (28 percent), headaches (27 percent), chronic pain (26 percent), and cancer or tumors (24 percent). Another important finding by Eisenberg was that 72 % of those using unconventional therapy did not disclose this information to their medical doctor.
“The construct of everyday creativity is defined in terms of human originality at work and leisure across the diverse activities of everyday life. It is seen as central to human survival, and, to some extent, it is (and must be) found in everyone. Because everyday creativity is not just about what one does, but also how, creative process as well as product are observed.”
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