Category: Rethinking Complexity Posts

The Five Stages of Coping with Sustainability

Going green would be easy if people were rational. Instead, even the most well-intentioned companies find that becoming sustainable is like a trip to the analyst’s couch. They find themselves asking “why are such simple changes so hard?” over and over again. It turns out that sustainability initiatives are often as emotionally difficult as they are… Read more »

“Sustainability as Usual” Isn’t Good Enough

The recent ecological disaster caused by the BP oil spill shortly after Earth Day is a reminder of the gap between the sustainability talk and the sustainability walk. The past 10 years of environmental awareness and activism have led to needed attention and some changes. Good intentions such as moving “beyond petroleum” made it into… Read more »